HOW TO MAKE LEADERS

In January, I decided to try to find a chapter of Leads Club to join to help me find qualified prospects for my business. Unfortunately, I thought at the time, I was unable to find a chapter with a vacancy in the life insurance industry. I was faced with starting my own chapter.

I started by recruiting two other potential members, a property and casualty insurance sales person and an attorney to help me in the organization and recruiting. For the next two months, I “interviewed” potential candidates for membership. This resulted in my developing a referral list of over 100 people in varied professions. In April, I had my first meeting with 16 new members of my chapter. By July, my chapter had grown to 26 members.

The referrals I received from my chapter of Leads Club helped me qualify for Leader my first year in the insurance industry. In nine months, these referrals produced 24 sales and over $27,000 in first year commissions. Annualized, that is $36,000 in new business.

Anyone starting the insurance industry should set as their very first priority getting involved in a Leads Club chapter. A national organization, Ali Lassen’s Leads Club, has over 300 chapters nationwide and is available to help you find a chapter or start one of your own. They can be reached at 800-783-3761.

Terry R Leard
Regional Franchise Benefits Director
New England Financial Group
Atlanta, GA